14 Engaging Event Backdrops for Experiential Marketers

Kelly Yauk /// 11/24/2023

Everyone loves a good selfie, a fact that's made having a photo station at your event a must. Today's interactive photo experiences go way beyond throwing up a printed banner and hoping for the best. Brands are combining custom structures, photo software, brand ambassadors, and in some cases customized giveaway items to create interactive photo experiences that extend an events impact far into the future.

Here are our favorite structures used to create engaging photo experiences:

360 Photo Booth Structures

Sports Promotion Group 360 Photo Booth

A Sports Promotion Group red dome

Products used: Geodesic Event Dome

Project description: Sports Promotion Group is well known for using their products to their fullest capabilities. They originally purchased this dome to use for Soccer.com retail sales but turned it into a 360 Video Booth during the ENCL playoffs!

Bally Sports 360 Video Experience

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Products used: A 15x15 extended leg MONARCHTENT with blackout walls. Two curved green screen media walls complete the setup.

Project description: Ballys 360 Experience debuted at the popular Cincinnati Red's Fest but it soon hit the road and has been traveling to events across the country, creating unique fan experiences wherever it goes.

Interactive Photo Backdrop Experiences

Atlanta Braves “Pose at the Plate” Fan Experience


Products used: A 10x20 MONARCHTENT with an extended roof height and three walls.

Project Description: The Atlanta Braves love connecting with fans long after their experience inside the stadium is over. To find fans throughout Braves Country they launched the Braves Country Road Trip, an 11 stop tour featuring a “Pose at the Plate" experience where fans could step into a replica of Truist Park and pose for their very own customizable baseball card. Fans received a print out of their card on-site as well as a digital version to share with family and friends.

Tour stops included the International Cherry Blossom Festival, Georgia Food + Wine Festival, Vidalia Onion Festival, and more. To keep up with this busy schedule they chose a 10x20 MONARCHTENT as their home base. The heavy-duty tent was tough enough to travel to event after event but still features the quick deploy setup that makes our pop-up tent models so popular. Learn more about this project.

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State Farm Insurance "Bobblehead You" Event Activation


Products used: Custom 10x10 MONARCHTENTs and custom shade umbrellas.

Project description: State Farm Insurance planned an event-packed summer for its agents across 19 markets, inviting clients and prospects for meet-and-greets — and to create custom bobbleheads featuring photos of themselves.

Working with Infinity Marketing Team, State Farm reached out to TentCraft to build the custom experience. They wanted a pop-up structure to house the custom bobblehead creation experience. It needed to reflect their brand, set up easily, survive the rigors of travel, and, of course, include their famous spokesperson, Jake from State Farm. Read more about how we made this vision a reality.

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Inside the custom State Farm Bobblehead You Tent

Polaris Truss Structure + Photo Op At Hay Days


Products used: 20’x40’ truss structure; with custom printed walls, leg wraps, and roof drains. MONARCHFLAGS and directional A-frames completed the setup.

Project description: Hay Days is the world's largest snowmobile and ATV event and every year Polaris shows up in a BIG way. This year they were a premier sponsor of the event and they expanded their footprint to include a 20’x40’ truss structure; with custom printed walls, leg wraps, and roof drains. Inside the structure they hosted pro athlete meet and greets and used the inside wall to showcase their complete model lineup.

Polaris didn't let an inch of space go to waste, turning the back of their structure into a stunning northern lights themed photo op with a mind blowing "prop", their newest Polaris snowmobile. Fans of the brand flocked to the opportunity to get their hands on the latest model and shared their photos on social media.

It was such a big hit that the Polaris team took their trusty truss on tour with them for the remained for the remainder of the year.

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Instagram Photo Op At Hay Days

Custom Photo Backdrop

Hotel Vin Multi-Use Photo Backdrop


Products used: MONARCHSTALL

Project description: Hotel Vin designed a project after our own hearts, one that could do not just double but triple duty for them. They used our MONARCHSTALL to create an engaging photo experience with one side showing a wintery scene and the other a step and repeat. The unique design of the MONARCHSTALL allows the printed soft goods to be flipped and reversed to show on either side, even the valance uses double sided printing for a fully reversible effect. But even better? When not in use as photo destination, the MONARCHSTALL can be used as a trade show booth or at pop-up events.


Bacardi Spiced Photo Cutout


Products used: MONARCHSTALL

Product description: Sometimes our clients amaze even us. That was the case when Bacardi Spiced used this MONARCHSTALL to create a photo op cutout to take on the road with them as they traveled to tailgates across the country. The allure is clear, and we couldn't resist trying it out before it left the building.

Media Walls With Props

Custom Media Wall For Disney Moana Promotion


Products used: Custom Media Wall

Product description: We created this freestanding 14’ tall x 18’ wide custom media wall for the 2016 release of Moana. The media wall needed to be extremely sturdy and support the interactive elements that Disney was looking for. We called on our engineering team's experience and extended the standard footpads for greater stability while also reinforcing the joints that would feel the most stress. The end result took us, "Away, awaaaayy!"

Media Wall With Props At Store Opening Event


Products used: Custom Media Wall

Product description: Marshalls needed to create a buzz when the opened their O'ahu store. They used an 8x12 media wall with cutout letters to welcome their guests with a big, ALOHA!

North Dakota Media Wall Backdrop + Buffalo


Products used: 10x10 Media Wall

Product description: North Dakota Tourism needed a custom printed 10x10 media wall that delivered on their "Be Legendary" legendary tagline. They turned to us to take their image and blow it up to the kind of massive proportions that make you feel like you are about to step right into the "Peace Garden State", while maintaining laser sharp resolution.

Media Walls + Tents + Props

Live Nation Encanto: The Sing Along Film Concert Photo Experience

A photo experience for Encanto: The Sing Along Film Concert.
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Products used: Media Walls, custom height MONARCHTENTs, and a mightyTENT

Project description: Live Nation wanted to bring the magic of Encanto from the screen to real life with their Sing Along Film Concert. The fun extended beyond the concert with a custom photo experience, perfect for fans that attended the concert dressed as their favorite member of the family Madrigal.

To create a photo experience that would look great at every concert venue we designed two unique photo areas using media walls and custom sized tents. We paired the 10x10 media wall featuring the entire Madrigal family with a MONARCHTENT, raising the ceiling height to 10'4" and raised the roof on a mightyTENT to accommodate an 8x8 media wall featuring a flower filled casita courtyard. The addition of the tents worked in both indoor and outdoor settings, while ensuring that the lighting was perfect for every photo, every time.

Classic Step and Repeat Backdrop

University of Michigan Athlete Meet and Greet Media Wall
Bushs Beans Media Wall
SEEDS Media Wall

Products used: Media Wall

Project Description: Step and repeat backdrops are what most people imagine using when creating a corporate event backdrop but that doesn't mean that they have to be boring.

We like to use media walls for these projects because the powerstretch material reduces wrinkles while avoiding the glare possible for photos taken in front of vinyl backdrops. Our media walls are available in standard or custom sizes and our ability to print in any imaginable color or design keeps this classic photo backdrop relevant for all types of events settings. Plus we can attach rigid printed shapes to bring an additional level of dimension like we did for Grand Traverse Resort and Spa in the example above.

Green Screen Photo Backdrop


Products used: Media Wall

Project description: The only limit is your imagination when you choose a media wall to create a green screen. Green screens require a photo service to reach their full potential so they don't make ideal selfie stations but a green screen can be used again and again for all types of events.

Banner Photo Backdrop


Products used: Custom Printed Banner

Traverse City Shop & Sip wanted to create a low cost unmanned photo opportunity for their guests and turned to custom printed banners. This setup relied on attendees using their own phones but added a fun interactive element of social sharing for their event.

What Can TentCraft Make for You?

Feel inspired yet? Don’t limit your brand to a boring backdrop. Let us design a structure that takes your interactive experiences to the next level. Reach out to our team today and let’s start working on your next big idea.

About TentCraft

We’re more than just custom pop up tents — TentCraft is a premium fabricator of all things experiential marketing and outdoor advertising. If it combines metal, fabric and print our team of skilled craftsmen can transform any napkin sketch or wild idea into a fully realized project. Serving the biggest brands on the planet as well as your local High School, if you want the perfect blend of quality and American craftsmanship, we’ve got you covered.