Whistle Pig Grand Central Station Product Sampling Setup

Custom arched media walls for alcohol activation.

In a city that never sleeps, pulling attention from one of its busiest buildings is no easy feat. That’s why the team at Whistle Pig opted for something more unique than typical tent structures. Using arched media walls in combination with dye-sub printed media walls, the environment was shaped bringing intrigue and curiosity into the product tasting activation. This all equated to a brand awareness success story.