Turning an Idea Into a Full-Blown Experience, Beer Tent Style
We're two days out from revealing our custom beer tent transformation at the Traverse City Summer Microbrew & Music Festival. This is exciting stuff, you guys. We've been working toward this day for the past three months; back when the idea of turning a brewery's festival tent into a custom-made experience was nothing but a sketch on a whiteboard.
At the time, the idea seemed farfetched. Transform a brewery's festival tent? Psh. Yeah, right. Who do we think we are, HGTV? But the more we thought about it, the more we liked it. And the more we liked it, the more adamant we became on making it happen.
So we dove in head first, driven by the hope that this unorthodox idea might turn into something big, something meaningful; an innovative solution to brewer's beer festival challenges. Because, at TentCraft, that's what we're all about: adding value to our client's businesses while delivering world-class, custom-made results.
This Saturday marks the culmination of our efforts. We talked to brewers face-to-face and we held strategy brainstorms and logistics meeting. We pulled in our art team to create a one-of-a-kind tent design. Our production team built custom-made elements that will alleviate pain-points for brewers. We printed, we sewed, and we worked together to develop a custom solution for beer festival success.
ow, that sketch on a whiteboard is a full-fledged brew tent experience, and we can't wait to share it with you on Saturday, August 27.
Stay tuned in the coming days for live Facebook updates and video footage!
This is gonna be good.